Where innovation takes shape

Intro

New Lab is a collaborative and innovative workspace/community built for entrepreneurs, engineers, and inventors. It functions as a collaborative environment for hardware-based endeavors, a research facility, and a nurturing ground for socially-driven technology production.

By implementing a fresh design, optimizing navigation, and enhancing the overall user experience, the team aspire to elevate New Lab's digital presence and ensure seamless interaction for visitors, members, and potential partners alike. The goal is to create an engaging and user-friendly online platform that effectively showcases the cutting-edge technologies, events, and initiatives taking place at New Lab.

Role

Visual Design and research
Site and blog experience
Branding and layout

Focus and challenges

Performance Optimization:

New Lab is a dynamic community with multiple programs, events, and projects. Effectively organizing and presenting this diverse content in a structured and intuitive manner can be a challenge. Clear navigation, categorization, and search functionality are essential to help users easily find relevant information and explore the offerings of New Lab.

Content Organization:

To provide a smooth and fast user experience, the website needs to be optimized for performance. Large media files, excessive scripts, and slow loading times can frustrate visitors and lead to a high bounce rate. Optimizing images, implementing caching techniques, and minimizing unnecessary code can help improve the website's performance.

Integration of Third-Party Tools:

New Lab may utilize various third-party tools and services, such as event registration systems, member portals, or collaboration platforms. Integrating these tools seamlessly into the website, ensuring consistent branding and a unified user experience, can be a challenge.

Maintenance and Scalability:

As New Lab continues to grow and evolve, the website must be easily maintainable and scalable. The ability to update content, add new features, and accommodate future expansions or changes without major disruptions to the user experience is an ongoing challenge.

Approach

To positively influence users and meet customer requirements. It is indispensable to recognize what they want. Consequently, I began to research users and create unique profiles.

Preliminary research (user persona and holistic evaluation)
Information architecture and site map
Site structuring and High-fidelity design

Needs and requirement

Established base on the user profiles, it is determined that the new website needs to orient the focus on people who want to set their foot into the technology field, especially during their preliminary stages of discovering, who might or might not possess a clear vision. The site should focus on helping the dedicated audience to forecast a grand vision; by demonstrating New Lab's capabilities to foster social connections, assisting members of team building; channel exposure, provide resources, and more.

Articles and up-to-date content
Resource and technical support
Events and special programs
Accessible and responsive experience
Networking and community
Intuitive navigation

Maintenance and Scalability
Increase membership and partnership opportunities
Provide a platform for members to connect, share resources, and collaborate.
Brand re-enforcement
Drive engagement and participation in events and programs

Member testimonials and press
Teams and partners
Sales and marketing language
Rich media elements, including high-quality images, videos, and interactive features
Clear and concise descriptions of each program and initiative
Member profiles with information about their projects, expertise, and collaborations